Our Mission
Built So Talent Can
Do Its Best Work.
The gap in this industry is not talent. It is structure. TopRank Partners exists to put real operators on real accounts, resource them properly, and earn the engagement every thirty days instead of locking it behind a contract.
Real Work. Real Rank. Real Proof.
The Firm We Built, Not the Firm We Wished Existed.
TopRank Partners exists today as a proprietary intelligence platform, seven programs, dedicated Pods across every account, and a leadership team that has collectively managed over $1 billion in marketplace revenue for brands like AT&T, Del Real Foods, and BesselCo. That is where the company stands. It is worth saying plainly how it got there, because the story is less dramatic than most founding myths and more useful than any of them.
JP, Josh Phillippi, founder and CEO, has spent thirty years in ecommerce and distribution, with the Amazon chapter beginning in 2016. Since then, the work has spanned building and launching private label brands directly with Amazon, managing full P&L for brands running seven, eight, and nine figures in revenue, and sitting on both sides of the table: inside some of the largest marketplace firms and aggregators in the space, and consulting for them. Before founding TopRank Partners, that meant serving as Director of Operations, Director of Marketing, Head of Content, Head of Ecommerce, Director of Brand Management, and Executive Strategist. Every function, every seat, every version of what this business asks of the people running it.
Real operators.
A system that keeps them there.
That's how we run every account.
Built from the operator's chair
A system that spreads talent thin across hundreds of brands
Built from the pitch deck
That range is not a résumé line. It is the reason TopRank Partners exists at all. Running P&L for a nine-figure brand and consulting for the aggregators buying up brands shows you the whole board: where the incentives line up and where they quietly do not. It shows the good work being done in this industry, and it shows the corners cut, the reports padded, and the promises made to close a deal rather than to keep one.
The insight that became this company was not complicated: a marketplace account should be run by people who have actually operated one, backed by a system serious enough to keep that level of talent on every account instead of spreading it thin across hundreds of brands. Not a bigger version of the existing model. A different model, built from the operator's chair instead of the pitch deck.
The name is not decoration. TopRank is about the actual mechanism a marketplace brand is chasing: organic rank, the kind that compounds long after a campaign budget runs out. Partners is not a softer word for the same relationship. A vendor executes a scope of work and waits for the renewal date. A partner has something at stake every month. TopRank Partners runs on performance-based pricing and no annual contracts so the second word in the name has to be earned every thirty days, not printed on a logo and left to age.
Thirty years in this business is enough time to see nearly everything it has to offer, good and bad. It is also enough time to know exactly what was missing, and to go build it.
Five Beliefs We Stake Revenue On.
Not motivational posters. Each one changes an actual decision on an actual Tuesday. If it did not, it would not be on this list.
Truth, Not Promises.
Our operating philosophy, not a tagline. It governs what goes in a weekly report, unfiltered, including the weeks that are not flattering, and what we tell a prospect before we ever mention pricing. We would rather lose the pitch than win it on a promise we cannot keep.
Performance-Based Pricing
We charge 1.0% to 3.5% of gross monthly volume, with a monthly cap and no markup on advertising spend. When your account grows, we grow. When it does not, we feel it in the same invoice cycle. That is the only fee structure we consider honest, because it is the only one where our incentive and yours point the same direction.
No Annual Contracts
Every engagement runs month-to-month. Good work does not need a cage to keep a client in the room, and a partner who needs a signature to keep you is a partner who is not confident the work will do the job on its own.
The Algorithm, Not Just the Category
Every prospect asks about category expertise. The question matters less than it seems. Categories are the surface. The algorithm is the mechanism underneath, and it rewards and punishes the same behaviors regardless of what is on the shelf. We have managed brands across dozens of verticals, from consumer electronics and telecommunications to grocery CPG, beauty, apparel, toys, baby, industrial, and agriculture, and the pattern recognition built across that range is what separates operators from specialists who lose their playbook when the algorithm shifts.
Bad News Travels Fast
If something is wrong with your account, you hear it from us before you find it yourself. We would rather tell you what is broken this Monday than show you a good-looking metric that hides it until next quarter.
Real Work. Real Rank. Real Proof.
Five beliefs, one standard. The work has to earn the engagement every thirty days, and every decision above is how we hold that line.
None of this is aspirational website language. It is the same discipline that produced the AT&T, Del Real Foods, and BesselCo numbers on our Results page. It is the only real test of whether a belief is load-bearing or decorative.
The Infrastructure Behind the Claim.
Every belief above has a piece of infrastructure behind it. This is what makes the philosophy enforceable instead of aspirational.
Why Three People. Why Nine Accounts.
A named, dedicated three-person Pod runs every account: a Senior Brand Manager, a Catalog Manager, and an Advertising Manager, with the Operations and Development teams and senior leadership actively involved behind them. No Brand Manager carries more than nine accounts. That is a structural ceiling, not a marketing line. Three people splitting the load of strategy, catalog operations, and advertising execution means nothing gets triaged away because one generalist ran out of hours. You meet all three, by name, in your first week. And on this team, Brand Managers flag margin problems on colleagues' accounts unprompted, because that account's success counts the same as their own.
Every team member managing a marketplace holds a current certification in that marketplace (Amazon, Walmart, TikTok Shop, Shopify) and keeps that certification current as each platform's rules, algorithms, and ad formats change. The instinct these teams carry goes beyond any single vertical: the same senior people see accounts through multiple algorithm cycles across dozens of categories, building pattern recognition for cause and effect that a first-time observer cannot have. A Brand Manager who has watched a conversion rate collapse after an image swap, or watched external traffic begin moving organic rank for the first time, carries that as instinct into the next account, regardless of the category on the shelf.
Compare the number the way it is actually meant to be compared: nine accounts split three ways is three people per account. A competitor advertising four accounts per manager, alone, is one person per account. The ceiling only means something once the team size behind it is on the table too.
Who runs the account?
Manager
Manager
Manager
Leadership
The Intelligence Backbone.
In-Syte is the reporting, data, analysis, research, and SOP engine running underneath every Pod: 150+ AI agents, 3,500+ documented SOPs across 30 functional domains, 230+ data points tracked per SKU every week, and 300+ automated flags live at any given time. It is not a client dashboard. It is what lets a Brand Manager start the day at "what do I do about this" instead of "what happened," because the system already found it.
Team instinct without data is opinion. In-Syte is what turns a hypothesis into evidence. When rank moves, In-Syte shows which upstream input moved first. When a flag fires, the Brand Manager who has seen that pattern before already knows what it means, and the SOP built from that hard-won read ensures the fix survives beyond any one person's tenure. The two layers, team experience and platform intelligence, only compound because they are structurally distinct. One builds judgment. The other builds proof.
Learn About In-SyteAI Agents
SOPs / 30 Domains
Data Points / SKU / Week
Automated Flags
The Mechanics.
1.0% to 3.5% of gross monthly volume, sliding down as GMV rises, capped at $20,000 per month per channel. No markup on advertising spend, ever. The ad-spend line on your invoice is the ad-spend line on the platform. Aligned incentives are not a slogan here. They are the actual math behind the fee. A firm that only earns when the client grows has no reason to pad a report or protect a comfortable contract.
Compare Programs and PricingWho Runs This Firm.
Josh Phillippi, known as JP, leads TopRank Partners as Founder and CEO, based in Burbank, California. JP and the leadership team have collectively managed over $1 billion in marketplace revenue across dozens of categories, from consumer electronics and telecommunications to grocery CPG, beauty, apparel, toys, baby, industrial, and agriculture. That breadth matters less for what it says about any single vertical and more for the algorithmic pattern recognition it produces: the same ranking mechanisms reward and punish the same behaviors regardless of what is on the shelf, and a leadership team that has watched those mechanisms across that many categories reads the signal faster than one that has only ever seen it in one.
JP has spent thirty years in ecommerce and distribution, holding every operational role this business has, from Director of Operations and Director of Marketing to Head of Content, Head of Ecommerce, Director of Brand Management, and Executive Strategist, before founding TopRank Partners. What matters is what that range produced: a CEO who has managed P&L for brands running seven, eight, and nine figures in revenue, sat on both sides of the table as brand operator and outside advisor, and built a firm specifically to close the structural gap he watched widen from both chairs. The Pod ceiling, the intelligence platform, the pricing model: every structural decision at TopRank Partners traces back to something JP saw break at scale and refused to repeat.
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Josh Phillippi
FOUNDER & CEO TopRank Partners · Burbank, CA
Truth, Not Promises.
Real Work. Real Rank. Real Proof.
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The gap in this industry is not talent. There are smart people running marketplace accounts everywhere. The gap is structure. Most firms are not built to let that talent do its best work. They overload good people with too many accounts, under-resource them with tools that amount to a spreadsheet and a prayer, and then lock the client into a contract so they never have to answer for it.
That gap is why this company exists. In-Syte exists so a Brand Manager's morning starts with decisions, not data entry. The Pod exists so no account is ever one person's problem. The pricing model exists so every month the question is whether we earned it, not whether the contract says we can keep billing.
I would rather build slowly and hold the standard than scale fast and lose it. The firms I watched fail did not fail because they lacked clients. They failed because they let volume outrun quality, and by the time anyone noticed, the reputation was already spent. That is the line this company will not cross.
— JP
The people already in place, full-time, are on our Team page.
What the First 90 Days Actually Look Like.
We start with what is broken. Not a strategy session. An audit. What is the Buy Box situation? Where is ad spend cannibalizing organic rank? What fees are you paying that you should not be? The assessment surfaces every operational gap before a single dollar of management fee changes hands.
We fix the fundamentals before we build anything. That order matters. A listing with broken backend keywords does not get advertising budget thrown at it. It gets fixed first. A catalog carrying negative-margin SKUs does not get a growth plan. It gets rationalized. The discipline is deliberate: nothing compounds on top of an unstable foundation.
Once the foundation holds, we grow, and the growth compounds because it is built on a clean operating base, not stacked on top of unresolved problems. Weekly reports track the numbers that matter (contribution margin, TACoS, organic rank velocity, Buy Box ownership), not vanity metrics dressed up to look productive.
Most accounts stabilize within 60 days and begin compounding by month four. That is not a guarantee. It is a pattern earned across AT&T, Del Real Foods, BesselCo, and every other account we have managed through the same discipline.
Where your account sits today determines where we start. Not every brand needs the same entry point. Every brand needs an honest answer about which phase it is actually in, and that answer is what a Marketplace Assessment exists to give you before anything else happens.
Get Your Free Marketplace AssessmentWe track the numbers that matter
See What a Senior Operator Would Find in Your Account.
A Marketplace Assessment is not a sales call. It is a senior operator's actual look at your account: Buy Box health, advertising efficiency, listing quality, and the specific revenue currently sitting on the table, delivered whether or not you ever engage us afterward.
Get Your Free Marketplace AssessmentNo contracts. No commitments. Just an honest look.