Amazon Advisory
Your Team Keeps the Wheel. We Make Sure You're Steering in the Right Direction.
Weekly In-Syte audits, a category intelligence brief, prioritized action items, and a live strategy call with a senior advisor, for brands with a capable in-house team that want senior direction, not a handoff of execution.
$1,500 a month. Ninety days. If the team later decides it wants TopRank Partners executing the plan instead of just writing it, the deposit rolls forward, zero friction on the upgrade.
You Have a Team. What You Don't Have Is a Second, Senior Set of Eyes.
This program exists for three kinds of brands, and naming them plainly is more useful than a vague pitch that tries to fit all three.
The Guidance Buyer
$5M+ in annual Amazon GMV with a competent internal team of two to five people. Wants senior strategic direction without outsourcing execution, on principle, not because the team lacks skill.
The Revenue-Gap Brand
$500,000 to $1M in annual Amazon GMV ($40,000 to $83,000 a month). Strong fundamentals and the right mindset, but the account has not yet crossed the GMV level where Amazon Full Service Management's commission math supports a full Pod.
The Trust-Building Buyer
$1M+ in GMV, two or more prior outside partners that did not work out. High skepticism, unwilling to commit to a full retainer after one call, needs to see the work before handing over more.
The alternative to acting is not neutral. A team without a senior second opinion keeps guessing at priority, and an execution backlog has a dollar value whether or not anyone is tracking it. The math on staying fully in-house without any strategic backstop is the same math described on the Amazon Full Service Management page: $294,000 to $465,000 a year for a single channel, without the senior strategic layer this program provides at a fraction of that cost.
The one question that determines fit: "If we gave your team a detailed action plan every week, specific, prioritized, with expected impact on each item, does your team have the bandwidth to execute it?"
If the honest answer is yes, this program is built for exactly that team.
The Weekly Cadence: Five Deliverables, Every Week, From a Senior Advisor.
Every Advisory engagement runs on the same five-day weekly cadence, delivered by a senior, director-level advisor, not a rotating account coordinator.
MONDAY
In-Syte Account Audit
15–20 most material findings per week. The same analytical depth that drives results for Full Service Management clients, surfaced as intelligence for the in-house team to act on.
TUESDAY
Category Intelligence Brief
Competitor movement, keyword shifts, seasonal signals, and category-level trends, the context behind the numbers the Monday audit surfaced.
WEDNESDAY
Prioritized Action Items
3–5 specific directives with the action, the rationale, and the expected impact. Not a general to-do list, a ranked operating plan for the week.
THURSDAY
Strategy Call (1 Hour, Live)
A named, senior, director-level advisor, not a rotating account coordinator. The same person runs this call every week of the engagement.
FRIDAY
Follow-Up & Next-Week Preview
Call summary, updated action items, and a preview of what the next audit cycle will focus on.
Also included: Seller Central account access for weekly auditing · In-Syte read access throughout the engagement · Conversion planning support when upgrade triggers appear in the data.
- Advertising execution, TopRank Partners provides the weekly directives; the in-house team executes bid changes, campaign builds, and optimizations.
- Catalog and listing updates, TopRank Partners provides the optimization directives; the team acts on them.
- Reimbursement recovery, creative production, and case management execution, available separately, or included under Amazon Full Service Management.
Capacity is deliberately limited to five to six clients per advisor. This is not a marketing statement, it is the ceiling that keeps every Monday audit as sharp as the first one.
From Signed Agreement to Weekly Delivery in Seven Days.
Advisory onboarding is faster than Full Service because there is no Seller Central integration and no Pod buildout. The first deliverable lands within one week.
DAY 1
Signed engagement letter and $1,500 deposit received. Named advisor assigned within 24 hours.
DAYS 2–7
First In-Syte audit completed and delivered. The brand sees exactly what a weekly audit catches, before the weekly cadence formally begins.
WEEK 2+
Full five-day weekly cadence begins: Monday audit, Tuesday intelligence, Wednesday action items, Thursday call, Friday follow-up.
ONGOING
Upgrade triggers are named when they appear in the data, never manufactured. Execution backlog, revenue threshold, or a competitive crisis.
The Three Upgrade Triggers: Never Manufactured, Only Named When Present
Execution Backlog
The team's completion rate on weekly action items drops below 60% for three consecutive weeks. The gap between what should be done and what can be done has a dollar value.
Revenue Threshold
GMV approaches or crosses roughly $100,000 a month, where the gap between Advisory and Full Service narrows to a few thousand dollars for a full Pod instead of a strategic layer alone.
Competitive Crisis
A hijack, a pricing attack, a rank drop, or a Q4 bandwidth crunch where having a team already executing changes the outcome.
One Fee. No Commission. No Complexity.
Advisory pricing is deliberately simple, one flat fee that does not change as the account grows.
No GMV commission. The fee does not change as the account grows.
No ad-spend markup. There is nothing to mark up, the team's own account executes.
No reimbursement commission. Available as a standalone service or included under Full Service Management.
Deposit Credit Mechanic
The $1,500 deposit rolls forward to the first Full Service Management invoice. The brand is not paying for Advisory and then paying again to start Full Service. It is the same deposit applied to the next chapter of the relationship, zero friction on the upgrade.
One Flag. $29,400 Recovered.
This program does not have its own named case study yet. Advisory is a newer engagement model than Amazon Full Service Management, and TopRank Partners would rather show the mechanism honestly than borrow a number that belongs to a different program.
Here is what the weekly audit itself has caught: In-Syte flagged a fee reclassification error that had been costing an account $4,200 a month for seven months. That is $29,400 in recovered margin from one automated flag, surfaced to the person who owns the account instead of buried in a report nobody reads closely.
The same weekly audit discipline behind that catch is what shows up in an Advisory client's inbox every Monday morning, the identical standard that underpins the results published elsewhere on this site, applied here as a strategic layer instead of full execution.
Common Questions About the Advisory Program.
How is Advisory different from Amazon Full Service Management?
Advisory provides the weekly audit, the intelligence, and the strategic direction. The in-house team executes every recommendation. Full Service Management provides all of that plus the team that executes it directly. Advisory is not a smaller version of Full Service Management, it is a different product for a team that wants to keep the wheel.
Do you need access to our Seller Central account?
Yes. Account access is how the weekly In-Syte audit runs, it is what allows the advisor to surface 15–20 material findings every Monday instead of working from screenshots or exported reports. Access is read-level for auditing purposes; execution stays with the in-house team.
What if our team can't keep up with the weekly action items?
That is useful information either way. A completion rate that drops and stays down for three consecutive weeks is one of the signals that a team may be better served by Amazon Full Service Management, and it is a conversation TopRank Partners will raise honestly rather than let quietly continue.
Can we upgrade to Amazon Full Service Management later?
Yes, at any point. The $1,500 deposit rolls forward to the first Full Service Management invoice if the conversion happens within 90 days, and the transition is designed to have zero friction.
Is the $1,500 fee negotiable?
No. It is not padded, and it is not negotiable. It covers the cost of delivering five structured outputs a week from a senior advisor, and discounting it would undervalue the engagement in a way that attracts clients who do not act on the direction they receive.
We've been burned by an outside partner before. How is this different?
At $1,500 a month, a brand can see exactly how TopRank Partners works, every single week, before committing to anything larger. Ninety days, no annual lock, no pressure, the weekly delivery either earns the next step or it does not.
Who do we actually talk to each week?
A named, senior, director-level advisor, not a rotating account coordinator. The same person runs the Thursday strategy call every week of the engagement.
Ready for a Senior Second Opinion on Your Own Account?
A Marketplace Assessment shows exactly what a weekly In-Syte audit would catch in this account, before any commitment, and whether or not the engagement moves forward afterward.
No contracts. No commitments. Just clarity.
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