Amazon Launchpad
Launch Amazon the Way It Should Have Been Built the First Time.
A four-phase management model with a fee that drops automatically as the account grows. For brands that need infrastructure built from scratch, an optional 90-day Launch Sprint builds the catalog, advertising architecture, and Brand Store before ongoing management begins. No other partner in this space lets a brand earn its way to standard pricing.
$2,000 a month plus 7.5% of topline. When your GMV reaches $143,000 a month for three consecutive months, the rate drops to 3.5%, automatically, no renegotiation.
THE FEE THAT DROPS AS YOU GROW
Effective rate across the four phases
Most Partners Will Not Take You On at This Stage. We Built a Program That Does.
This program exists for three specific types of brands, and naming them plainly is more useful than a pitch that tries to sound like it fits everyone.
The New Seller
Launching a first or second product line on Amazon with no established sales history. The product exists, the supply chain is funded, the capital is committed, but the advertising architecture, catalog infrastructure, and review base have not been built yet. The path forward is not blocked by a bad product. It is blocked by a standing-start infrastructure deficit that Launchpad's phased approach is designed to close. For pre-GMV brands, an optional Launch Sprint can accelerate the build before ongoing management begins.
The Triage Account
An existing Amazon seller with structural problems: declining performance, suppressed listings, advertising waste, or inventory mismanagement. The account is not broken because the brand is bad. It is broken because the previous partner, or the founder managing it alone, did not have the systems to operate at the required level of detail. Evaluate forward potential after triage, not trailing GMV from a broken state.
The Category-Viable Emerging Brand
$20,000 to $80,000 a month in current GMV with strong fundamentals: good category, defensible product, real margins. The math does not support standard managed pricing yet, but the brand has proof of concept and a clear growth vector. Launchpad is the bridge between where the numbers are today and where the economics of a full Pod work.
The one-question routing test: "Does your team have the bandwidth to execute a detailed weekly action plan, or do you need someone executing it for you?"
If the answer is no, the brand needs execution, not advice. That is the line between Launchpad and Advisory.
Full-Service Management That Scales With the Account.
Launchpad is a four-phase ongoing management model: the same Pod, the same In-Syte intelligence, the same weekly execution discipline as any managed account. For brands that need foundational infrastructure built before management begins, an optional Launch Sprint accelerates the setup.
Optional: The Launch Sprint · Recommended for Pre-GMV Brands
Standard Launch
$7,500
Up to 10 ASINs
Listing creation and optimization, Sponsored Products and Sponsored Brands campaign architecture, Brand Store build, weekly status calls. 90 days. Payment: 50% at signing, 50% at Day 45.
Plus Launch
$11,500
Up to 15 ASINs
Standard scope expanded plus competitive keyword mapping across the full catalog, expanded advertising including Sponsored Display, and a two-week post-Sprint transition plan.
Premium Launch
$15,000
Up to 20 ASINs
Plus scope expanded with custom creative direction for hero ASINs, comprehensive ad scaffolding across all formats, and advanced Brand Store with category-level navigation.
The Core Product · What Every Launchpad Phase Includes
- Full advertising execution, SP, SB, SD built, launched, and optimized weekly
- Listing creation and optimization across enrolled SKU scope
- A+ Content build and refresh
- Brand Store build
- Brand Registry filing support
- Weekly account review with In-Syte intelligence
- Inventory planning consultation and FBA restock guidance
- Case management execution with Seller Support
- SKU scope expands automatically at $25K, $50K, and $100K GMV, no renegotiation
- Creative asset production, photography, video, infographic priced separately.
- DSP advertising, available as an add-on.
- International marketplaces, US only unless explicitly scoped.
- Off-Amazon traffic, Google, Meta, TikTok are separate scope.
Capacity Is Deliberately Limited
Every Launchpad account receives the same dedicated Brand Manager attention as a standard managed account. Early-phase accounts require elevated effort, and TopRank Partners caps enrollment accordingly to protect delivery quality.
From Signed Agreement to Weekly Delivery in Seven Days.
Launchpad onboarding is fast. The first account audit lands within one week of signing.
DAY 1
Signed engagement letter and deposit received. Named Brand Manager assigned within 24 hours.
DAYS 2–7
First full account audit completed and delivered. The brand sees exactly what a weekly audit catches, before the weekly cadence formally begins.
WEEK 2+
Full weekly cadence begins: advertising management, catalog optimization, inventory planning, case management, and weekly account review with In-Syte intelligence.
ONGOING
Phase transitions are automatic, triggered by objective GMV milestones, not negotiation. Growth is rewarded by design. Upgrade triggers are named when they appear in the data, never manufactured.
The Graduation Triggers: Automatic, Milestone-Driven, Never Negotiated
Phase 1 → 2: Retainer Drops
When the 7.5% commission alone reaches $5,000 a month (approximately $66,700 GMV), the $2,000 retainer drops. The commission has proven it can sustain the engagement without the floor.
Phase 2 → 3: Rate Drops to 3.5%
When the account sustains $143,000 GMV per month for three consecutive months, the rate drops from 7.5% to 3.5%. A 53% fee reduction, triggered automatically by the client's own growth milestone.
Phase 3 → 4: Volume Tiers
At $5M in annual Amazon GMV, the rate steps down to 3.0%. Standard managed tiers apply from this point forward.
A Fee That Drops as You Grow. By Design.
The four-phase structure rewards growth at every milestone. No renegotiation, no paperwork: phase transitions happen automatically when the numbers hit.
| Monthly GMV | Phase | Retainer | Commission | Total Fee | Effective Rate |
|---|---|---|---|---|---|
| $10,000 | 1 · Launchpad | $2,000 | $750 | $2,750 | 27.5% |
| $25,000 | 1 · Launchpad | $2,000 | $1,875 | $3,875 | 15.5% |
| $40,000 | 1 · Launchpad | $2,000 | $3,000 | $5,000 | 12.5% |
| $66,700 | 2 · Growth | none | $5,003 | $5,003 | 7.5% |
| $100,000 | 2 · Growth | none | $7,500 | $7,500 | 7.5% |
| $143,000 | 3 · Standard | none | 3.5% | $5,005 | 3.5% |
| $300,000 | 3 · Standard | none | 3.0% tier | $9,000 | 3.0% |
The Graduation Reward
At $143,000 GMV, the monthly fee drops from $10,725 to $5,005. That is a 53% fee reduction, triggered automatically by the client hitting a growth milestone. Every other partner charges more as a brand grows. TopRank Partners charges less, by design.
No ad-spend markup. The client's own Amazon advertising account executes. TopRank Partners manages the campaigns, the client controls the spend.
No hidden setup fee. Onboarding is covered by the deposit and retainer structure.
No GMV cap. The fee percentage drops at each threshold. Growth is rewarded, not penalized.
Built for the Brands Other Partners Pass On.
Launchpad is a newer program, and TopRank Partners would rather say so plainly than manufacture a case study that does not exist yet. What carries over directly: the same Pod model, the same In-Syte intelligence, the same weekly operating discipline that produced the results published elsewhere on this site, applied to early-stage accounts from day one.
A brand that enters Launchpad at $10,000 a month and grows to $300,000 a month over 24 months represents approximately $150,000 in cumulative TopRank Partners revenue across the graduation phases. That same brand acquired directly into standard managed pricing at $300,000 a month would never have been a client at all, because no other structure makes the economics work at $10,000 a month.
Every Launchpad enrollment is a future managed relationship acquired at zero re-acquisition cost.
Common Questions About Launchpad.
How is Launchpad different from Amazon Full Service Management?
Both provide full execution: the same Pod model, In-Syte intelligence, and weekly operating discipline. The difference is the fee structure. Full Service Management is designed for accounts above the $3,500 managed minimum where commission math supports a full Pod. Launchpad is designed for accounts below that threshold, with a $2,000 retainer and 7.5% commission that compensates for the elevated risk and front-loaded effort of early-stage work. As the account grows, the fee structure graduates automatically until the client reaches standard pricing.
What is the Launch Sprint, and is it required?
The Launch Sprint is an optional 90-day fixed-fee engagement recommended for brands with no live listings yet. It builds the foundational infrastructure: catalog optimization, advertising architecture, Brand Store, so there is GMV to anchor the ongoing management model. It is not required. Brands with existing listings can enter Launchpad management directly and use the phased approach to grow the business. Three tiers: Standard ($7,500, up to 10 ASINs), Plus ($11,500, up to 15), and Premium ($15,000, up to 20). At day 75, TopRank Partners and the brand review the data together and decide the next step.
What happens at the Phase 2 to Phase 3 graduation?
The fee drops from 7.5% to 3.5%, a 53% reduction. At $143,000 a month, the monthly fee goes from $10,725 to $5,005. The transition is automatic. No renegotiation, no paperwork. The client earns it by growing.
How is Launchpad different from Advisory?
One question answers it: does the brand have the internal team to execute a detailed weekly action plan? If yes, Advisory is the right product, TopRank Partners writes the playbook and the team runs it. If no, Launchpad is the right product, TopRank Partners writes the playbook and executes it.
Can we skip the Sprint and go straight into management?
Yes. The Launch Sprint is recommended for pre-GMV brands that need everything built from scratch, but it is not a requirement. Brands with existing listings, an active advertising account, or current GMV can enter Launchpad Phase 1 management directly. The phased fee structure works the same way regardless of whether the engagement starts with a Sprint or with direct management enrollment.
What if our account has structural problems, suppressed listings, advertising waste?
That is the Triage Account profile, and it is one of the three types of brands Launchpad is built for. The early phases are designed for exactly this kind of foundational remediation work. Evaluate forward potential after triage, not trailing GMV from a broken state.
Is the $2,000 retainer negotiable?
No. It is not padded, and it is not subsidized by other accounts. The retainer covers the cost of delivering full-service management to a Phase 1 account. If the $2,000 retainer is a blocker, that is a signal the account may not be ready for Launchpad, and that is a conversation worth having directly.
What is the SKU scope?
3 to 5 core SKUs at entry. Focused execution on core SKUs produces faster velocity than diluted effort across 20 SKUs. The scope expands automatically at $25,000 GMV (8 SKUs), $50,000 GMV (12 SKUs), and $100,000 GMV (unlimited). No renegotiation required at any threshold.
Ready to Launch Amazon the Right Way?
Start with a Launch Eligibility Review. TopRank Partners will evaluate the category health, product viability, competitive landscape, and growth potential, and tell you exactly which program and entry point fits.
No contracts. No commitments. Just clarity.
hello@toprankpartners.com · toprankpartners.com